Stalled deal rescue
Find new warm paths into deals that have gone quiet.
ABX playsPlay 12
When to run it
An opportunity hasn't moved in 30+ days.
How to run it
- 01Pull a list of stalled opportunities.
- 02Look for new connections to the economic buyer or other stakeholders.
- 03Ask the connector for context on what's really happening inside.
- 04Use a fresh, trusted voice to re-open the conversation.
Pro tip
Often the deal isn't dead, you're just talking to the wrong person.
Run this play at scale with The Swarm, which maps your company's network and finds the warmest path into any account.
More abx plays
PLAY 09
Relationship-scored target account list
Rank your target accounts by how warm your best path in is, not just by firmographics.
Read the play →PLAY 10
Warm-path territory design
Assign accounts to the reps and teams who actually have relationships there.
Read the play →PLAY 11
Network-overlap ABM
Pick account-based marketing targets where your network overlaps most with the buying group.
Read the play →