The playbook
Learn, explore and suggest new Go-To-Network plays.
Practical, repeatable ways to turn your company's relationships into pipeline.
Inbound plays
Convert the interest you already get faster by wrapping it in trust.
Warm up every inbound lead
Before the first call, find who on your team or network already knows the person who signed up.
Read the play →Customer referral loop
Ask happy customers for introductions to specific peers, not generic referrals.
Read the play →Investor portfolio intros
Turn your investors' portfolios and networks into a steady source of warm demand.
Read the play →Event attendee warm follow-up
Follow up with event leads through mutual connections instead of a mass email.
Read the play →Outbound plays
Replace cold sequences with warm paths into the accounts you want.
Intro-first outbound
Check for a warm path before any cold touch; only go cold when none exists.
Read the play →Employee network activation
Use the connections of everyone in your company, not just sales.
Read the play →Former champion tracking
Follow past champions and users to their new companies and re-open the door.
Read the play →Advisor and board asks
Give advisors and board members a short, specific list of accounts to open.
Read the play →ABX plays
Decide where to spend effort by ranking accounts on relationship strength.
Relationship-scored target account list
Rank your target accounts by how warm your best path in is, not just by firmographics.
Read the play →Warm-path territory design
Assign accounts to the reps and teams who actually have relationships there.
Read the play →Network-overlap ABM
Pick account-based marketing targets where your network overlaps most with the buying group.
Read the play →Stalled deal rescue
Find new warm paths into deals that have gone quiet.
Read the play →GTN-friendly tools
Tools that run on your combined network
These tools integrate with The Swarm, so you can pull from your team's combined network wherever you already work.
Clay
Enrich lists with the warm paths your combined network already has into each account.
Clarify
See who in your network knows a contact, right next to the deal in your CRM.
Attio
Bring relationship strength into your Attio records to rank accounts and route intros.
HubSpot
Sync connections into HubSpot so reps see a warm path before they send a cold email.
Claude
Ask Claude who can introduce you to an account, using your combined network.
ChatGPT
Pull warm paths into ChatGPT to draft intro asks and prep for meetings.
Suggest a play
Have a Go-To-Network play that works?
Share it with us and we may add it to the playbook.