How to Turn Your Team’s Network Into Pipeline

You don't need your whole company to turn its network into pipeline. Start with 10 people who raise their hand, and let it snowball.

In this episode of Go-to-Network Academy, Olivier Roth, co-founder of The Swarm, sits down with Henry Bruckstein, founder of ChoirGTM and co-founder of the Go-to-Network Alliance. They talk about turning warm intros from a founder-led habit into a repeatable motion, one small group at a time.

Henry shares how one of his smallest customers, a 50-person agency, started with 10 employees and now has half the company taking part.