Customer referral loop
Ask happy customers for introductions to specific peers, not generic referrals.
Inbound playsPlay 02
When to run it
After a successful onboarding, a renewal, or a strong NPS response.
How to run it
- 01Map your champion's connections against your target account list.
- 02Pick 2 to 3 specific people they know well.
- 03Send a short, forwardable note they can pass on as-is.
- 04Thank them and close the loop on what happened.
Pro tip
Specific asks get 'yes' far more often than 'do you know anyone?'.
Run this play at scale with The Swarm, which maps your company's network and finds the warmest path into any account.
More inbound plays
PLAY 01
Warm up every inbound lead
Before the first call, find who on your team or network already knows the person who signed up.
Read the play →PLAY 03
Investor portfolio intros
Turn your investors' portfolios and networks into a steady source of warm demand.
Read the play →PLAY 04
Event attendee warm follow-up
Follow up with event leads through mutual connections instead of a mass email.
Read the play →