Event attendee warm follow-up
Follow up with event leads through mutual connections instead of a mass email.
Inbound playsPlay 04
When to run it
After a webinar, conference or community event.
How to run it
- 01Import the attendee list and match it to your network.
- 02Split attendees into 'warm path exists' and 'no path'.
- 03For warm attendees, reference the shared connection in a personal follow-up.
- 04Send the generic follow-up only to the rest.
Pro tip
A shared name in the first line beats a recording link every time.
Run this play at scale with The Swarm, which maps your company's network and finds the warmest path into any account.
More inbound plays
PLAY 01
Warm up every inbound lead
Before the first call, find who on your team or network already knows the person who signed up.
Read the play →PLAY 02
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Ask happy customers for introductions to specific peers, not generic referrals.
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