Warm up every inbound lead
Before the first call, find who on your team or network already knows the person who signed up.
Inbound playsPlay 01
When to run it
A demo request or trial signup comes in from a target-fit company.
How to run it
- 01Look up the lead and their company in your shared network map.
- 02Find the strongest connection: a colleague, investor or customer who knows them.
- 03Mention the mutual connection in your first reply, or ask the connector for a quick note.
- 04Bring the connector's context into discovery so the call starts further along.
Pro tip
Speed matters: do this within the first hour of the lead arriving.
Run this play at scale with The Swarm, which maps your company's network and finds the warmest path into any account.
More inbound plays
PLAY 02
Customer referral loop
Ask happy customers for introductions to specific peers, not generic referrals.
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Investor portfolio intros
Turn your investors' portfolios and networks into a steady source of warm demand.
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Event attendee warm follow-up
Follow up with event leads through mutual connections instead of a mass email.
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