Employee network activation
Use the connections of everyone in your company, not just sales.
Outbound playsPlay 06
When to run it
When sales capacity is limited or the target list is large.
How to run it
- 01Invite employees to connect their networks in one shared view.
- 02Surface which colleague knows which target buyer.
- 03Send each connector a short, easy ask with draft intro text.
- 04Reward and recognize people whose intros turn into meetings.
Pro tip
Engineers and customer success often know more buyers than sales does.
Run this play at scale with The Swarm, which maps your company's network and finds the warmest path into any account.
More outbound plays
PLAY 05
Intro-first outbound
Check for a warm path before any cold touch; only go cold when none exists.
Read the play →PLAY 07
Former champion tracking
Follow past champions and users to their new companies and re-open the door.
Read the play →PLAY 08
Advisor and board asks
Give advisors and board members a short, specific list of accounts to open.
Read the play →