Former champion tracking
Follow past champions and users to their new companies and re-open the door.
Outbound playsPlay 07
When to run it
A known champion or power user changes jobs.
How to run it
- 01Track job changes for past customers and active users.
- 02Congratulate them personally within their first weeks.
- 03Offer help getting set up in the new role, not a pitch.
- 04Ask who else at the new company you should talk to.
Pro tip
People who already loved your product are the warmest outbound you'll ever have.
Run this play at scale with The Swarm, which maps your company's network and finds the warmest path into any account.
More outbound plays
PLAY 05
Intro-first outbound
Check for a warm path before any cold touch; only go cold when none exists.
Read the play →PLAY 06
Employee network activation
Use the connections of everyone in your company, not just sales.
Read the play →PLAY 08
Advisor and board asks
Give advisors and board members a short, specific list of accounts to open.
Read the play →