Intro-first outbound
Check for a warm path before any cold touch; only go cold when none exists.
Outbound playsPlay 05
When to run it
Every time a rep adds a new account to their book.
How to run it
- 01Search the account in your network map before building a sequence.
- 02If a strong path exists, request an intro from the connector.
- 03If only a weak path exists, use it as a name-drop in a personal message.
- 04Only if no path exists, fall back to cold outbound.
Pro tip
Make 'checked for a warm path' a required field before a sequence starts.
Run this play at scale with The Swarm, which maps your company's network and finds the warmest path into any account.
More outbound plays
PLAY 06
Employee network activation
Use the connections of everyone in your company, not just sales.
Read the play →PLAY 07
Former champion tracking
Follow past champions and users to their new companies and re-open the door.
Read the play →PLAY 08
Advisor and board asks
Give advisors and board members a short, specific list of accounts to open.
Read the play →